Yolk - A big chain of stores that sells second-hand goods. The Objective was to create a logo with keeping their target audience in mind, which are mainly women. They want to convey
a sense of fame, while at the same time being professional.
a sense of fame, while at the same time being professional.
Creative Direction: The idea was to create a logo with bold and vintage typography to give it a sense that it's a second-hand goods store and using colors that can appeal to their target audience. And also to add an element that shows it is a store.(to do that the typeface is enclosed inside a price tag)
Designed by Abhishek Bhadrawale
Inquiry: abhishekbhadrawale01@gmail.com
Brief Source: goodbrief.io
